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Top Seller

 

Apple Books New and Notable

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Amazon Hot New Releases and Best Sellers:

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No. 1 in Cloud Computing

No. 1 in Human-Computer Interaction

No. 5 in Computer Hardware

No. 9 in Computers and Technology

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Amazon Best Seller Rank:

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No. 3 in Cloud Computing

No. 93 in Computers and Technology

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San Francisco Book Review: Cloud Computing: The Glide OS Story, Solving The Cross Platform Puzzle

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We live in a cross-platform world. You may work using a Windows machine and have an iPad and Android phone. The ability to share your files, music, and other parts of your electronic life is becoming more important as electronic devices proliferate, yet each of the three major ecosystems tries to create a “use us only” operating system to keep you tied to their devices and operating system. Additionally, each system treats your privacy differently, along with many of the sites that offer ways to share your data across multiple OS devices. So, author Donald Leka founded TransMedia, a technology startup in New York’s Silicon Alley to provide that cross-platform accessibility through the Glide OS. Cloud Computing: The Glide OS Story is his also his story of how they started and the opportunities and challenges getting Glide off the ground.

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Told in a conversational style, Cloud Computing is an interesting look behind the scenes of a tech start up in a competitive field and plowing new ground. Leka writes from the first person, giving the reader a behind-the-scenes look at the work that goes into a startup and the reasoning for some of the decisions and design of Glide. Using quotes from reviews and articles about Glide, Leka expounds on lessons learned and the path of Glide’s development. One gets behind the scenes of trade shows, the competition between Glide and Google, the effects of the financial crisis on investment funding, and more. More than just a history of an innovative operating system, it’s also the story of starting and managing a global business. Cloud Computing is a quick story, and easy to read. And using Glide, it’ll be available on whatever device you want to read it on.

 

 

 

 

 

 

 

 

 

 

 

ALUMNI SUCCESS STORY

A Profile in Compatibility

  By Rick Horowitz

  By Rick Horowitz

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Alumni Donald and Claire Leka put their skills to use to create "Glide," their company’s computer operating system that seeks to tame the multi-platform, multi-format world of file sharing.

 

You have a document on your iPad you need to edit on your Android phone. Or a video on your flash drive you need to send to someone else’s PC. Or a music file over here that absolutely has to be over there.

 

Welcome to Tech World. And consider the story of two American University grads who continue to bring some much-needed order to this digital jungle while inspiring other young entrepreneurs.

 

For Donald and Claire Hykes Leka, their four AU degrees—two apiece—are a source of pride. You could also say they’re a source of Glide.

 

Glide: TransMedia’s computer operating system that seeks to tame the multi-platform, multi-format world of file sharing—moving documents, pictures, videos and music seamlessly across technical borders. And Glide: the subject of a new book the Lekas have co-written to recount the birth and growth and increasing impact of an entrepreneurial techie’s vision, rendered with a storyteller’s eye for detail.

 

Say the word “Glide” and you think “smooth.” You think “hassle-free.” However, that wasn’t the state of tech world when Donald Leka first started looking at it as an AU grad and Kogod-trained MBA in the late 1990s.

 

It was quite a different time.

 

“There was no Dropbox, no SkyDrive, no Google Drive,” Donald Leka recalls. “Ninety-five percent of people had their files on a PC. There was a lot less to connect.”

 

And now, when seemingly everyone has an assortment of devices and when gigabytes of data reside instantly available in “the cloud”—how does all the data and information move around? And how can you deal with it when it gets where it’s going?

 

Glide OS is how. When “everything is everywhere,” in Donald’s words, Glide lets “everywhere” talk to, send to, and receive from “everywhere else.” Donald refers to it as “cross-platform compatibility.”

 

You might apply that same phrase to the Lekas.

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Donald, the founder, chairman, and CEO of TransMedia Corporation, had a wide-ranging curiosity and interest in technology from a young age. He recalls learning about the world by watching Walter Cronkite.

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Claire meanwhile was several years younger; her own inspiration came from watching Cronkite’s successor, Dan Rather.

 

That’s what “planted the seeds,” she recalls—the first stirrings of a journalist’s career. When the time came to apply to college, she visited AU and “fell in love with it.” The size of the place—“not too big”—was an attraction. So were the School of Communication’s well-known, well-respected programs in communication and journalism. She could hardly have picked a more eventful time to learn her craft at SOC.

 

“A lot of major world events were happening my sophomore year at AU, in 1989— including the fall of the Berlin Wall and the Tiananmen Square massacre. Those events really influenced me and inspired me to seek the truth and report it.”

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There was experience to be gained closer to home, too.

 

“Since AU is based in the ‘Journalism Capital of the World,’” she recalls, “I was able to attend Capitol Hill hearings, Supreme Court arguments, events at The National Press Club…”

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She graduated with a major in communication, but soon returned to SOC for a Master’s in broadcast journalism. Her first job was as a part-timer in Hagerstown, Md., covering Rotary Club meetings and house fires. Other jobs soon followed—as a business reporter, business anchor, and correspondent—for Reuters and CNN, NBC News, and CBS News—covering everything from the stock market crash and the Great Recession to the Virginia Tech massacre to the 2012 presidential race. In that time Claire has remained an active member of the SOC Alumni Mentoring Program, building on the impact of her SOC degrees.

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Donald’s AU degree, in international relations, also had an impact—as did his Albanian roots. Albania was, in 1990, just emerging from decades as a closed society when Donald was invited by the Ministry of Health to help supply the beleaguered nation with Hepatitis B vaccine, and then a computer and phone system for the ministry. These were among the first commercial transactions between the two long-estranged countries. With the end of the Cold War, Donald co-founded a foundation, funded in part by George Soros and by the U.S. Agency for International Development, to bring additional technical assistance to Albania and other Eastern European nations.

 

Meanwhile, his appetite for all things tech was growing. And, he says, he “really started to understand format and bit rate issues…really started to understand issues of compatibility.” In this still largely dialup world, getting information from one device to another was “a real headache.”

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Donald thought, “If we could build an engine that could just do it…”

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Now, more than a decade and several updates later Glide has garnered more than 3,000,000 users around the world.

 

The timing is right for a big step forward, Donald believes—so many different kinds of files, so many different kinds of devices. Most people, he says “don’t care” which platforms they’re on at any given time. They simply want them to work together.

 

“We’re at a real ‘pain point’ for most users. Before, we were solving a mostly theoretical problem. Now, it solves a real ‘pain point’ for most people. It’s the difference between ‘This is interesting’ and ‘I need this!’”

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And with public concern increasing over the secret collection of personal data—by the government, or even by online companies—Donald sees people wanting greater control of their own data, all their own data, with “one login, one search box, one system to manage all your devices and services.” He thinks Glide is positioned just far enough ahead of the demand curve, and ready to ride the wave.

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If he’s right, Claire will have had a key role, too. She signed on with TransMedia in 2010 to guide the company’s public-relations efforts and its expanding presence on social media. And the couple has collaborated on a book, Cloud Computing: The Glide OS Story, targeted to other young entrepreneurs, and to anyone interested in cross-platform and cloud computing.

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Teaming two strong-willed people on a complicated writing project took work, they both concede: some deep breathing, some counting from one to 10—even, says Claire, that old kindergarten standby, “Take your turn.” Donald sees the contrasting styles—he the techie, she the humanizer, the storyteller—as a definite plus: “There’s good resistance there.”

 

Or, you could say, compatibility.

Glide On By: The Revolution of Cloud     Computing

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Cloud computing? Huh? What’s that? If you have an iPhone, you know about iCloud. Perhaps, if you use Gmail, you know about Google’s various internet-based storage and sharing applications. But if you’re like most of us and somewhere between a plebian and a Luddite, the intricacies of cloud computing probably escape you. So here’s a simple primer: cloud computing involves sharing data from one device to another (too many, in fact) in a variety of formats and is often internet-based. Because “cloud computing” as a phrase is not generally part of the vernacular of us plebs, most people aren’t particularly aware of the intricacies of its conception and design or the hard work that goes into making a tech company work. In Cloud Computing – The Glide OS Story, TransMedia founder and CEO Donald Leka, the creator of the Glide OS, and his wife, Claire Leka, strive to shed some light on TransMedia’s revolutionary—but not that widely known—Glide operating system.

 

Writing in a relaxed, conversational voice, the Lekas share Glide’s story from its conception (and their son’s part in its aesthetic and practical design) to the present. You’ll travel with Donald Leka to tech conferences, read excerpts of Glide reviews, and learn of the hard work Leka has done to promote an entirely new and unique method of computing to a world that hungers for change—but within its comfort zone. Cloud Computing also demonstrates the effect of the 2008 global financial meltdown on the tech industry and the resulting hurdles the Lekas have had to overcome.

 

“By putting users and content owners in control of their data, Glide was also challenging illegal content sharing and the emerging data mining industry led by Google and Facebook. But the dangers associated with data mining were little understood by the general public at that time.”

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While some of the more in-depth descriptions of Glide’s user interface weren’t as clear as I would have liked and the images in the PDF eBook were grainy and didn’t represent Glide as well as they might have, overall, I was left with a sense that the Glide OS is a well-planned, well-designed, and ever-evolving OS that most of us should check out. If that’s not a recommendation of the book, well, I don’t know what is.

 

 

 

 

 

 

 

 

 

 

 

THE AMERICAN UNIVERSITY

In New Book, Entrepreneurial Alumni Couple Keeps an Eye on the Cloud

By Max Chilkov

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Donald Leka, MBA '97, and wife, Claire, MA/SOC '94 recently published a book on the process of developing their cloud computing app.

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How do we condense and organize our personal data from all over the Internet in one place? Donald and Claire Leka, both two-time American University alums, think they have the answer.

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Donald Leka, BA/SIS '86, MBA '97, and Claire Leka, BA/SOC '91, MA/SOC '94, examine cross platform compatibility, or lack thereof, in their book, Cloud Computing—The Glide OS Story: Solving the Cross Platform Puzzle. Published in May, the book examines the growing problem of incompatibility in light of the growth in cloud-based technology.

 

About the Authors

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Donald is the founder, chairman, and CEO of TransMedia Corporation, and has immersed himself in this issue since the company's inception in 2001. Since then, TransMedia has developed and released multiple versions of their Glide OS application, a web-based desktop designed to work across a variety of platforms.

 

Donald's interest in technology emerged from his love of music and technology, encouraged by the growth of the Internet in the late '90s, while he was earning his MBA.

 

Before joining her husband at TransMedia, Claire Leka worked extensively in broadcast journalism as a correspondent and anchor for a variety of news outlets—including CNN, MSNBC and CBS—covering beats from business to government affairs. She recently cofounded BookGama, a software developer focused on creating interactive reading apps for children.

 

Claire attributes her interest in journalism to growing up watching Dan Rather and her experience as a student in the "journalism capital of the world" during the late '80s.

The duo saw their respective experiences and professional backgrounds as perfect complements to one another in the process of writing the book.

 

"Both of us are strong-willed people and we weren't sure this would even be possible," said Claire. "Working together, we quickly realized and appreciated each others' strengths."

The Story of Glide

 

"The cloud made it possible to rise above the walled proprietary platforms and incompatible software and file formats to realize [our] vision of compatible file sharing and collaboration," explained Donald, in pointing out Glide's promise.

 

TransMedia's software has the look and feel of a traditional desktop, much like that of Windows or Apple's OSX, but operates as a web browser, storing data via the cloud. Glide enables users to store a variety of files from multiple devices in a single location, improving accessibility and mobility while providing an additional security.

 

But, despite its potential, he sees a problem.

 

"In the era of cloud computing and Big Data, our personal files and data have become fragmented and we have lost our privacy."

 

Certainly, the cloud's existence has presented an opportunity for the industry, but also created problems the Lekas believe can be solved.

 

The Personal Data Problem… and Solution

 

Perhaps simplifying this ever-complicating problem is the best approach.

 

"In the wake of NSA PRISM revelations, there is a heightened awareness regarding how companies and governments can access personal data," Donald warns.

 

With multiple operating system providers and different data storage locations, individuals' data is at risk.

 

The need to control and protect personal data has become increasingly essential, Donald believes, making Glide's technology even more applicable.

 

"Glide's cross platform technology provides…one system to manage and share personal files and data…empowering users with more control," he said.

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"We all live in a multi-platform world."

Praise for the Book

 

“This book provides a master class for entrepreneurs, early-stage investors, and venture capitalists by amply illustrating the types of problems, challenges, and opportunities that confront all new companies, but especially those operating at the bleeding and leading edge of technological change. The direct narrative and the lessons learned will apply broadly as a valuable case study not only for start-ups seeking to raise capital and manage growth but also for the people who work with and for them."

 

Harold L. Vogel, PhD Author of Entertainment Industry Economics

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"Open systems and cross-platform functionality would seem to be “no brainer” visions that should be easily accepted by the computer industry, right? Not so when these ideas seem to threaten the business ecosystems and profit models of the major players in the industry they seek to improve. Cloud Computing—The Glide OS Story is an interesting, humorous, and insightful account by the entrepreneurs who have lived it over the last eight years. In this book, the authors speak of the challenges faced in introducing a new, better way to an industry that is built around propriety systems and a fantasy of walled gardens, even though users regularly have to personally contend with a cross platform “real world” that combines Microsoft Windows, Google Android, Apple iOS/OS X devices, and multiple cloud services.

 

Business and technology students will learn much about “applied stakeholder analysis” in action, including the creative building of linkages to the major players, and the refining and re-positioning of products that has been necessary so that “everybody leaves the party happy.” Established players as well as users in the industry could find benefits in cross-platform functionality. All this during an era of global financial crisis and continuous changes as Apple, Google, and Microsoft have battled for supremacy.”

 

Dr. Barry Unger, Professor, Emeritus, Innovation and Technology Management at Boston University

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